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National Landing BID

The National Landing Business Improvement District is a public-private partnership established to promote and activate the area’s business, retail, restaurant and residential community. Launched as the Crystal City BID in 2006, the member-driven organization expanded its boundaries and changed its name to reflect its enlarged geography in 2020. Today, the organization supports the thriving neighborhoods of Pentagon City, Crystal City, and Potomac Yard.

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As a dynamic, mixed-use urban center, National Landing encompasses the vibrant Arlington County neighborhoods of Crystal City, Pentagon City and Potomac Yard, and is home to over 24,000 people, nearly 14 million square feet of office space, nearly 5,500 hotel rooms, and over 450 restaurants and shops.

The BID supports and complements National Landing’s exciting transformation into the region’s premier urban, centralized downtown, steering its growth in ways that are sustainable and enhance the area’s diversity and livability. Core services include:

  • Administration & management
  • Community events & outreach
  • Economic development
  • Marketing & promotion
  • Public realm & beautification
  • Transportation



Strategic Framework

Organizational Documents


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Visit our media center for brand guidelines, media contacts, past press releases, and news articles. 

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