Release Date: Feb 27, 2025

National Landing's Pink in the Park Blossoms Again for Year Three

Celebrate Cherry Blossom Season with Signature Free Events Activating Spaces Throughout National Landing this Spring

NATIONAL LANDING, ARLINGTON, VA (FEBRUARY 27, 2025) – The National Landing Business Improvement District (BID), in partnership with Amazon and the National Cherry Blossom Festival, is excited to celebrate the cherry blossom season with the return of Pink in the Park in National Landing. This free, pink-themed event series brings the festival experience across the Potomac to Arlington and features three distinct experiences offering art, music, family-friendly activities, and food and drinks from local vendors throughout the spring season: Pink in the Pool, a family-favorite event, returns to Long Bridge Park; the reimagined Art of Pink showcases Metropolitan Park after-hours with an immersive event featuring a pop-up gallery of 30+ local artists, Japanese-inspired food, breakdancing and DJs; and Pink Beats presents a Thursday happy hour music series at Water Park alongside the outdoor dining hall’s nine renowned eateries. Pink in the Park is presented by Amazon and produced by National Landing BID. For more information, visit nationallanding.org/pink.

MORE DETAILS ON 2025 PINK IN THE PARK EVENTS:

PINK IN THE POOL:

• WHEN: Saturday, March 22, 9 a.m. to 12 p.m.

• WHERE: Long Bridge Aquatics & Fitness Center | 333 Long Bridge Drive, Arlington, VA 22202

• WHAT: Dive into fun at Pink in the Pool! Bring the whole family to enjoy complimentary entry to the aquatics center. Enjoy swim sessions, pink beach balls, and interactive activity stations featuring Japanese arts and culture, balloon twisters, a Japanese candy station and more.

• HOW: Free with RSVP—space is limited. nationallanding.org/pink

PINK BEATS:

• WHEN: Thursday, March 27, Thursday, April 3 and Thursday, April 10 from 5 to 8 p.m.

• WHERE: Water Park | 1601 Crystal Dr, Arlington, VA 22202

• WHAT: Enjoy a three-part music series featuring top local talent, spring-inspired food and drinks from Water Park kiosks, and a festive atmosphere with blossom-themed décor, lawn games, and special giveaways.

• HOW: This event is free and open to the public. RSVPs encouraged. nationallanding.org/pink

ART OF PINK:

• WHEN: Friday, April 11, 5 to 10 p.m.

• WHERE: Metropolitan Park | 1321 S. Elm St. Arlington, VA 22202

• WHAT: Immerse yourself in an after-hours art and music experience celebrating cherry blossom season. Browse a pop-up gallery featuring 30+ artists, enjoy Japanese and Asian-inspired bites, and catch an electrifying breakdance showcase with beats by DJ Fleg (of Olympic breakdancing fame). Explore Met Park retailers, snap Instagram-worthy photos, and soak in the vibrant nighttime atmosphere of National Landing.

• HOW: This event is free and open to the public. RSVPs encouraged. nationallanding.org/pink

"As National Landing continues to transform into a vibrant urban center, our events are evolving alongside it," said Tracy Sayegh Gabriel, President and CEO of the National Landing BID. "With over 20 new businesses opening this year, Pink in the Park is the perfect way for community members and visitors alike to celebrate the season and experience the best of what National Landing has to offer."

“Amazon is thrilled to be part of Pink in the Park’s return, a fun-filled spring celebration that brings the community together,” said Patrick Phillippi, Senior Manager of Community Engagement for Amazon. “We’re especially excited to see local businesses joining in the festivities and to open our lobby for the Art of Pink event, providing a space to showcase incredible local talent. We look forward to welcoming residents, workers, and visitors to celebrate with us.”

Pink in the Park kicks off on March 22. Updates and more community programming can be found on nationallanding.orgor Instagram @nationallanding.

ABOUT NATIONAL LANDING BUSINESS IMPROVEMENT DISTRICT:

The National Landing Business Improvement District (BID) is a public-private partnership focused on enhancing the vibrancy and economic competitiveness of National Landing, a major urban center that spans Arlington’s Crystal City, Pentagon City, and Potomac Yard neighborhoods. As the largest walkable downtown in Virginia and a hub for innovation and tech, National Landing is set to become the fastest-growing market in the DC region with a diverse and growing mix of businesses, residents, and visitors. The BID stewards the area’s remarkable transformation by fostering economic development, enhancing public spaces, and championing initiatives that promote sustainability, cultural engagement, and next-generation mobility. Learn more at nationallanding.org and follow at @nationallanding.

ABOUT NATIONAL CHERRY BLOSSOM FESTIVAL

The National Cherry Blossom Festival is one of the world’s great celebrations of spring. The

2025 Festival takes place March 20 - April 13 and includes four weeks of events featuring diverse and creative programming promoting traditional and contemporary arts and culture, natural beauty, and community spirit. Leadership Circle Sponsors for the 2025 National Cherry Blossom Festival are Events DC, Amazon, and ANA, All Nippon Airways. Mark your calendars! Save the dates for the 2025 Festival signature events. Visit NationalCherryBlossomFestival.org or call 877.44.BLOOM for more information. Get the latest updates via email and follow the Festival on social media! Facebook (@CherryBlossomFestival), Instagram (@CherryBlossFest), Twitter (@CherryBlossFest) and YouTube (@CherryBlossFest). View all events on the website.

MEDIA CONTACT:

Hannah Jemsek

hjemsek@thebrandguild.com

602.579.8848

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