National Landing’s resident population has surpassed 28,000, a 10% increase since 2024.  The median age has decreased to 34 from 35 in a year’s time, and the area is becoming increasingly more diverse with 53% of residents identifying as a person of color, a 10% increase from the previous year.

National Landing’s highly educated resident base presents a strong local talent pool that renders an annual median income of $126,000. National Landing attracts a well-balanced mix of residents and workers that enables a more active daytime experience.

Data update frequency: annually              Updated: May 2025

National Landing’s strong foundation of office-based jobs brings many highly skilled workers to the neighborhood, including 8,000 Amazon employees that fulfill 21% of all National Landing jobs. Considering National Landing has a significant share of jobs in the tech or defense industries in the DC region at 28%, it’s no surprise that more than 40% of National Landing’s share of office-using jobs must be conducted in-person. National Landing’s office assets are equipped with SCIF and other specialized spaces to accommodate this uniquely dense job concentration.

National Landing also hosts large hospitality and retail sectors which collectively account for 17% of all jobs, diversifying the area’s economy and supporting the return of office workers.

Data update frequency: annually              Updated: May 2025

As Arlington’s first Smart City of scale, National Landing continues its evolution as a top destination for innovation and technology excellence with all the necessary drivers for an innovation district, including leading STEM university anchor, Virginia Tech Institute for Advanced Computing, workforce training through the AWS Skill Center, global tech anchors like the Pentagon, Amazon’s HQ2, and Boeing’s Global Headquarters, and a growing number of innovation and technology research centers and accelerators providing growth opportunities for tech start-ups.

A National Landing Innovation District has the potential to yield promising value over the next 10 years, due to its unparalleled combination of assets, strategic partnerships, and regional strengths in cyber security, advanced computing, and defense technology.

Data update frequency: annually              Updated: May 2025

Over $12B of public and private investments drive National Landing’s transformation, fostering world-class community amenities and robust infrastructure improvements. Together these elements create an attractive environment where a talented workforce desires to live and work. Recent and on-going investments include renovated office space, new and revamped parks, art and events, people first transportation, and a ubiquitous 5G-enabled network.

These investments strengthen National Landing’s growing tech and innovation sectors while also supporting our established residential market and retail/food and beverage cluster. All of these necessary components support shifting in-person work policies among federal agencies and corporate anchors, like Amazon and Boeing, resulting in more daytime activity and 18-hour vibrancy.

Data update frequency: quarterly Updated: August 2025

Office supply grew with Amazon HQ2’s Q2 2023 phase one delivery of 2M square feet of office space. The area saw over 50 new office leases within 860,000 SF of office space from Q3 2023 to Q4 2024, with more than half of the leased square footage occurring within Class A office space.

Overall Q2 office vacancy is 23%, up two percentage points from Q2 2024, while the average base rent per square foot for all classes remains stable at $37/SF. Office right-sizing and flight to quality trends continue as the share of Class A office to Class B/C office shifts in favor of Class A with recent investments in the area’s aging office stock. National Landing’s commercial office space assets now offer a mix of quality spaces ranging in size and affordability for small start-ups to established anchors in highly accessible and amenitized areas.

Data update frequency: quarterly Updated: August 2025

024 was a record year for residential unit delivery in recent history with over 1,700 new units. Following a slight dip in overall occupancy due to this substantial flood to the market, National Landing has experienced both positive leasing activity and net absorption - a testament to the area’s strong housing demand.

Over 4500 new residential units have been delivered since Amazon’s announcement in 2018, including those at Altaire, The Whitmer, The Clark, The Sur, Sage, The Milton, The Grace and Reva, Hazel, Azure, The Zoe, and Valen. National Landing is proud to be home to nearly 1,200 existing committed affordable units and anticipates the delivery of additional deeply affordable units at Melwood, Crystal House, and others in the coming years.

Data update frequency: quarterly Updated: August 2025

With over 5,500 hotel rooms, National Landing is the largest DMV hotel hub outside of Downtown DC. National Landing's Q2 2025 hotel market proved resilient amid uncertainty following the presidential inauguration. Although Q2 showed negative year-over-year trends, it exceeds its pre-pandemic average daily rates and revenue per room.

National Landing’s hotel market competes well regionally as it continues to diversify its offerings while remaining affordable at roughly $90 cheaper than Downtown DC per night during the peak season. In fall 2025, National Landing will welcome AC Hotel Arlington National Landing, the former Marriott Crystal City. Also, supported by Arlington County’s Commercial Market Resiliency Initiative’s Adaptive Reuse Policy, is the planned office conversion to over 340 hotel rooms at 2100 Crystal Drive.

Data update frequency: quarterly Updated: August 2025

National Landing’s prominent retail areas are curated with several local, minority, and women-owned businesses and saw over 2.2M people in Q2 2025, constituting 2% year-over-year growth.

With recent and anticipated openings, National Landing’s retail offerings include more neighborhood serving establishments, including food and beverage, personal service, entertainment, and experiential retail. National Landing has already welcomed over 20 new business this year and nearly 20 new establishments are anticipated to open in 2025 or shortly thereafter.

Data update frequency: quarterly or as needed                                                  Updated: August 2025