National Landing’s resident population has surpassed 28,000, a 10% increase since 2024.  The median age has decreased to 34 from 35 in a year’s time, and the area is becoming increasingly more diverse with 53% of residents identifying as a person of color, a 10% increase from the previous year.

National Landing’s highly educated resident base presents a strong local talent pool that renders an annual median income of $126,000. National Landing attracts a well-balanced mix of residents and workers that enables a more active daytime experience.

National Landing’s strong foundation of office-based jobs brings many highly skilled workers to the neighborhood, including 8,000 Amazon employees that fulfill 21% of all National Landing jobs. Considering National Landing has a significant share of jobs in the tech or defense industries in the DC region at 28%, it’s no surprise that more than 40% of National Landing’s share of office-using jobs must be conducted in-person. National Landing’s office assets are equipped with SCIF and other specialized spaces to accommodate this uniquely dense job concentration.

National Landing also hosts large hospitality and retail sectors which collectively account for 17% of all jobs, diversifying the area’s economy and supporting the return of office workers.

As Arlington’s first Smart City of scale, National Landing continues its evolution as a top destination for innovation and technology excellence with all the necessary drivers for an innovation district, including leading STEM university anchor, Virginia Tech Innovation Campus, workforce training through the AWS Skill Center, global tech anchors like the Pentagon, Amazon’s HQ2, and Boeing’s Global Headquarters, and a growing number of innovation and technology research centers and accelerators providing growth opportunities for tech start-ups.

A National Landing Innovation District has the potential to yield promising value over the next 10 years, due to its unparalleled combination of assets, strategic partnerships, and regional strengths in cyber security, advanced computing, and defense technology.

Over $12B of public and private investments drive National Landing’s transformation, fostering world-class community amenities and robust infrastructure improvements. Together these elements create an attractive environment where a talented workforce desires to live and work. Recent and on-going investments include renovated office space, new and revamped parks, art and events, people first transportation, and a ubiquitous 5G-enabled network.

These transformative investments strengthen National Landing’s growing tech and innovation sectors while also supporting our established residential market and retail/food and beverage cluster. All of these necessary components support shifting in-person work policies among federal agencies and corporate anchors, like Amazon and Boeing, resulting in more daytime activity and 18-hour vibrancy.

Office supply grew with Amazon HQ2’s Q2 2023 first phase delivery of 2M square feet of office space, and the area saw 51 new office leases within 860,000 SF of office space from Q3 2023 to Q4 2024.

Overall Q1 office vacancy is 23%, up 1.4 percentage points from Q4 2024, as the office right-sizing and flight to quality trends continue. The share of Class A office to Class B/C office has shifted in favor of Class A with recent investments in the area’s aging office stock. National Landing’s commercial office space assets now offer a mix of quality spaces ranging in size and affordability for small start-ups to established anchors in highly accessible and amenitized areas.

With over 1,700 new units, 2024 was a record year for residential unit delivery in recent history, and more than half were delivered in Q4. While occupancy justifiably declines with such a substantial flood to the market, National Landing is still seeing positive net absorption, a testament to the area’s strong housing demand.

Over 4,000 new residential units have been delivered since Amazon’s announcement in 2018, including those at Altaire, The Whitmer, The Clark, The Sur, Sage, The Milton, The Grace and Reva, Hazel, Azure, The Zoe, and Valen. National Landing is proud to be home to nearly 1,200 existing committed affordable units and anticipates the delivery of additional deeply affordable units at Melwood, Crystal House, and others in the coming years.

With over 5,500 hotel rooms, National Landing is the largest hotel hub in the region outside of Downtown DC. The Q1 2025 hotel market rivals its pre-pandemic occupancy, average daily rates, and revenue per room, due in part to the presidential inauguration, while remaining affordable at roughly $85 cheaper than Downtown DC per night during 2024’s peak season.

National Landing’s hotel market competes well regionally as it continues to diversify its offerings. In 2025, National Landing will welcome boutique hotel, The National Landing Hotel Crystal City, the former Marriott Crystal City at Reagan National Airport. Also, supported by Arlington County’s Commercial Market Resiliency Initiative’s Adaptive Reuse Policy, is the planned office conversion to 330 hotel rooms at 2200 Crystal Drive.

National Landing’s prominent retail areas, including the Metropolitan Park block, Pentagon Centre, Restaurant Row on 23^rd Street, Fashion Centre at Pentagon City, Crystal Drive Corridor, and Water Park, are curated with several local, minority women-owned businesses and saw nearly 2M people in Q1 2025 constituting a 6% year over year change in foot traffic.

With recent and anticipated openings, National Landing’s retail offerings include more neighborhood serving establishments, including food and beverage, personal service, entertainment, and experiential retail. National Landing has already welcome 12 new business this year and over 20 new establishments are anticipated to open in 2025 or shortly thereafter.