Release Date: Mar 8, 2024

Pink in the Park Returns to National Landing

Ring in Cherry Blossom Season With a Three-Part, Pink-Themed Celebration Featuring Family Activities, Live Music, Interactive Art and More!

WASHINGTON, DC (MARCH 8, 2024) -- The National Landing Business Improvement District (BID), in partnership with Amazon and the National Cherry Blossom Festival, is proud to announce the return of Pink in the Park, in celebration of the cherry blossom season. This playful, pink-themed event series offers a trio of neighborhood experiences, welcoming the peak of spring with live art, food and drinks from local vendors, family-friendly activities, music and more. Pink in the Park is presented by Amazon, and sponsored by JBG Smith, Clark Construction, the Arlington Convention and Visitors Service, and the Consumer Technology Association.

THIS YEARS EVENT CALENDAR INCLUDES:

ART OF PINK:

• WHEN: Saturday March 23, 1-5 p.m.

• WHERE: Metropolitan Park | 1321 S. Elm St. Arlington, VA 22202

• WHAT: Step into the bloom of creativity at Pink in the Park's Art of Pink event! Art of Pink is a vivid celebration of local talent from the DMV area, including artists, makers and small businesses. The event will feature the Sari Sari Pop-Up Market by SAMASAMA, showcasing a vibrant selection of over 20 creatives, art activities from The Museum of Contemporary Art Arlington, and live artists creating murals inspired by cherry blossoms and, of course, all things pink.

In addition to Art of Pink, guests can stop by from 9 a.m. - 1 p.m. to enjoy a Farmers Market produced by EatLoco, featuring local farmers and businesses offering fresh organic fruits and veggies, hot food prepared onsite and local crafters.

• HOW: This event is free and open to the public, and guests can register via Eventbrite for updates.

PINK IN THE POOL:

• WHEN: Saturday April 6, 9 a.m. - 12 p.m.

• WHERE: Long Bridge Aquatics & Fitness Center | 333 Long Bridge Drive, Arlington, VA 22202

• WHAT: Bring your kids and join us for a splash of fun and culture at Pink in the Pool! Enjoy complimentary entry to the aquatics center, now playfully decked with pink pool toys. Discover the elegance of Japanese customs with our origami workshops and tea-tasting sessions offered by the Study Japanese in Arlington Initiative. Treat yourself to freshly spun cotton candy and cherry blossom-inspired sweets, and gather around for storytime sessions surrounded by delightful cherry blossom-themed decor.

• HOW: This event is free and open to the public, and guests can register via Eventbrite for updates.

PINK BEATS:

• WHEN: Saturday April 13, 4 - 9 p.m.

• WHERE: Water Park | 1601 Crystal Dr, Arlington, VA 22202

• WHAT: Celebrate the season with a spectacular evening under the blossoms at Water Park, accompanied by the vibrant tunes of local talents. Enjoy the vibes of D.C.'s own rock n' soul ensemble, Oh He Dead, sway to the world-inspired rhythms of Gordan Daniels, get swept away by the musical fusion of The Experience Band & Show, jam with the Wrizzards a Filipino multi-genre musical collective, or get down to the Broke Royals, a D.C. based rock & roll band. Likewise, indulge in specials offered by Water Park’s locally acclaimed food kiosks, and quench your thirst with refreshing beverages available at Water Bar.

• HOW: This event is free and open to the public, and guests can register via Eventbrite for updates.

“It’s a joy to contribute to this iconic season for the region, bringing together community and culture in celebration of the cherry blossoms and all things pink,” said Tracy Sayegh Gabriel, President and Executive Director of National Landing BID. “We’re proud to bring our region's signature festival to Virginia and are immensely grateful to our partners and sponsors who helped this event bloom into a month-long celebration in National Landing.”

“Amazon is thrilled to be a part of Pink in the Park once again,” said Patrick Phillippi, Senior Manager of Community Engagement for Amazon. “We can’t wait to see the collective spring spirit blossom across our home in National Landing.”

Pink in the Park officially kicks off on March 23, and updates and more community programming can be found by visiting nationallanding.org or following the BID on Instagram @nationallanding.

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ABOUT NATIONAL LANDING BUSINESS IMPROVEMENT DISTRICT:

The National Landing Business Improvement District (BID) is a public-private partnership established to promote and activate the area’s business, retail, restaurant and residential community through placemaking, public art, transportation, economic development, events, marketing and promotion. This dynamic, mixed-use urban center encompasses the vibrant Crystal City, Pentagon City and Potomac Yard-Arlington neighborhoods, and includes more than 26,000 residents, nearly 12 million square feet of office space, approximately 5,900 hotel rooms and over 450 restaurants and shops. Already Virginia’s largest walkable downtown, National Landing is in the midst of an exciting transformation driven by billions of dollars in public and private investment that will deliver new and enhanced housing, offices, parks, transportation and infrastructure in the coming years. The National Landing BID is helping to steer this growth in ways that are sustainable and enhance the area’s diversity and livability. For more information, visit NationalLanding.org and connect on Twitter, Facebook and Instagram.

MEDIA CONTACT:

McKenzie Pickett

mckenzie@thebrandguild.com

804.244.1175