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New program supports legacy businesses in National Landing

By Luke Fichter

The program's core

Small businesses are the backbone of our community. To help them thrive, the National Landing Business Improvement District has launched an economic development program that provides direct support to local businesses. A new dedicated investment of $75,000 through a program called ReLaunch – in partnership with Arlington Economic Development's BizLaunch division – provides technical assistance to National Landing businesses that have served the community for ten or more years.

Building on our ongoing commitment

Supporting the small businesses – coffee shops, restaurants, boutiques – that call National Landing home is not a new endeavor for the BID. In 2020, we partnered with Arlington Economic Development to provide $100,000 for the County’s Emergency GRANT program. In 2021 and 2022, we collaborated with the Restaurant Association Metropolitan Washington to establish the Love Local Recovery and Relief Grant Fund, providing grants to our local businesses in need.

Making an impact

To broaden our impact, the ReLaunch program is designed to support businesses with a minimum of 10 years of operation and 50 or fewer employees, located in the National Landing neighborhoods of Crystal City, Pentagon City, and Potomac Yard. In the past several years, our small businesses have faced acute pressures due to COVID, staffing shortages, inflationary pressures, and a changing daily customer base. The BID's $75,000 ReLaunch investment aligns with our 2024 Work Plan goals, and celebrates the small businesses that make National Landing complete.

Making a difference together

Through the Open Rewards program – another partnership with Arlington Economic Development –  you have the opportunity to make an even greater impact on small, local businesses. Consumers can earn double rewards when shopping at participating businesses in National Landing. Your patronage supports small businesses, ensuring National Landing remains a thriving and vibrant neighborhood.