A Vision for National Landing
In April 2018, the Crystal City BID initiated a collaborative strategic planning process to explore the future of the downtown including Crystal City, Pentagon City, and Potomac Yard–Arlington. The strategic planning process, called the Future Cities Project, set out to determine strategic objectives for the BID as an organization and a new collective vision for the area as a cohesive and reinvigorated downtown community. The planning area encompassed a geography broader than the BID’s original Crystal CIty-centric boundaries, recognizing:
- All three neighborhoods currently function as one submarket and mixed-use downtown; and
- The longstanding goal of creating a unified downtown under one BID organization.
The Strategic Plan, publicly released on May 1, 2019, builds on the goals of the Crystal City Sector Plan, approved by Arlington County in 2010, and capitalizes on new investment and interest in the area to shape a vision for the future and create an action plan for how to best support the transformation. The strategic plan will serve as the foundation for the Crystal City BID’s work for the next three to five years. The plan is intended to be a living document that guides the BID’s annual work plan development, provides a historical baseline from which to measure progress and impact, and serves as a basis for continued engagement with the community and area stakeholders.
The Strategic Plan was developed through a robust participatory process that engaged a wide range of stakeholders including BID Board members, elected officials, County staff, property owners, business and community leaders, area residents, local employees, and the general public. A steering committee consisting of 35 members provided broad guidance on the effort while five industry-specific working groups of 10-12 stakeholders focused on targeted topics: Retail & Restaurant, Hospitality, Office, Residential, and Culture & Entertainment.
Civic association leadership provided resident representation at the steering committee level and on several working groups. Additional opportunities for the public to offer feedback were provided here on Neighborland, including an online forum and in-person pop-up stations deployed on street corners and in building lobbies throughout the engagement process. In December 2018, the process culminated in two community-wide open house events where the Crystal City BID presented the draft Strategic Plan Framework. The strategic plan document incorporates input received at the open houses and prior engagement efforts.