Meet Our Staff
Our dedicated, nimble team at the National Landing BID organizes more than 300 events each year, while continuously pursuing economic development, placemaking, and marketing initiatives. We look forward to partnering and collaborating with you to make Crystal City, Pentagon City and Potomac Yard-Arlington a more beautiful, welcoming, enjoyable, equitable, and sustainable place.
Tracy Sayegh Gabriel
Tracy Sayegh Gabriel is an urbanist, planner and placemaker, committed to addressing complex urban challenges and building great neighborhoods. Tracy has served as President and Executive Director of the National Landing Business Improvement District since 2018, working to enhance the vibrancy of Virginia’s largest walkable downtown. She led the expansion of the BID in 2019 to include interconnected portions of Pentagon City and Potomac Yard-Arlington, unifying the commercial core and representing an over 70% increase in the BID’s service district. Recognized for her role in achieving this accomplishment, Tracy was named to the Washington Business Journal's Power 100 Class of 2019, deeming her one of the most influential businesspeople in the DC region.Tracy is directing the BID’s work to help support and steward the transformation that National Landing, comprised of the Crystal City, Pentagon City and Potomac Yard neighborhoods, will experience in the coming years as longstanding plans for the area are implemented through a resurgence of public and private investment. She also currently serves on the board of the Arlington Chamber of Commerce and Synetic Theater.
Tracy was Associate Director at the DC Office of Planning, where she led a design-forward, equity-driven neighborhood planning practice and directed Anacostia Waterfront revitalization efforts. She is former Vice President at the NYC Economic Development Corporation overseeing the Queens portfolio of neighborhood-wide initiatives and high-profile, large-scale public projects. She has also been a consultant on various real estate and downtown projects. Tracy received her undergraduate degree in International Affairs from The George Washington University, her Master's in City Planning from MIT, and was a Fulbright Scholar in Damascus, Syria. A native New Yorker, Tracy lives in Washington, D.C., and is excited to make the National Landing area a vibrant, inclusive, and sustainable place.
Chief Operating Officer
Since 2007, Rob has played a leading role in the successful transformation of Crystal City into a vibrant downtown community that is attracting residents, new businesses, and a wave of new investment by the private sector. Rob’s focus on the implementation of placemaking programming and strategic marketing initiatives combined with coordination efforts with the County to move towards more business-friendly regulatory policies, land-use planning, and public infrastructure investment has contributed to the creation of a climate for successful economic development efforts. Rob’s background in urban planning and economics combined with his passion for placemaking and collaboratively building communities for people, not just buildings, drives his perspective and vision.
Outside of Crystal City, Rob has repeatedly demonstrated a knack for quickly learning what makes neighborhoods tick and developing a vision for community action that embraces creativity, efficiency, and partnership building in order to proactively make change, not just advocate for it. In his two years in Norfolk, Virginia, Rob founded a Civic Association and led the reengagement of a prominent downtown professional group’s membership. Upon moving to the Petworth neighborhood in the District of Columbia, Rob launched a farmers market, led numerous community enhancement efforts, co-founded a community-based volunteer organization, and was elected to the Advisory Neighborhood Commission. As an engaged citizen and ANC Commissioner, Rob moved forward new bicycle lanes and traffic calming measures, supported community organizations, and advocated for economic development efforts along Georgia Avenue.
Rob earned a graduate degree in Urban and Regional Planning at Virginia Tech’s regional campus in Old Town Alexandria. Specializing in Physical Planning and Community Design, Rob focused on how the relationship between the built environment and public space defined the public realm and an area’s sense of place and identity. Rob is also a graduate of Bowdoin College of Brunswick, Maine having earned a degree in Economics and Environmental Studies. Rob resides with his family in the Petworth neighborhood of Washington, DC.
Cassie Bate Hurley
Senior Events Manager
Cassie Bate Hurley is a lifelong Arlingtonian who has spent the majority of her career planning community events in Arlington. As Senior Events Manager at the Crystal City BID, Ms. Hurley is responsible for over 300 diverse events each year. Prior to joining the Crystal City BID in 2018, Mrs. Hurley worked on the Development team at the Newseum and served as the Events & Development Director at the Arlington Chamber of Commerce.
Cassie graduated from Christopher Newport University in 2010. She is a graduate of the 2013 Leadership Arlington Young Professionals Program and was recently named one of the 2019 40 Under 40 recipients by the Leadership Center for Excellence. Additionally, she serves on the Arlington Public Art Committee. In her “spare time,” she volunteers for several local organizations, including Homeward Trails Animal Rescue and Phoenix Bikes.
Planning & Operations Associate
Jasmine Gipson joined Crystal City Business Improvement District as the Planning Operations Associate reporting to the Chief Operating Officer in Spring 2019. In her role, Jasmine supports the BID’s planning initiatives, operations, and brand work. Before the Crystal City BID, Jasmine worked at KaBOOM!, developing public private partnerships to give kids greater access to play. She is a graduate of Harvard College where she studied Sociology and African American Studies and was a Mellon Mays Research Fellow and STRIDE Public Service Scholar. Jasmine is motivated by a sense of responsibility to make places more equitable. Jasmine volunteers as a college prep mentor, is the branding lead for Spoons, a digital collective for millennial black women, and is a member of the Greater Washington Urban League’s Thursday Network. She resides in the Columbia Heights neighborhood of Washington, DC.
Mai joined the BID part-time in May 2019, initially as part of the events team. She resides in Crystal City herself and is excited with the changes happening in the neighborhood, which is the reason she became involved with the BID. Born and raised in Cairo, Egypt, Mai moved to the U.S in 2004 where she earned her bachelor’s degree in Interior Design from Marymount University in Arlington, Virginia. Previously, Mai interned at the World Bank as an architect's assistant; worked at a boutique design firm and as a Design Coordinator; and consulted at Ethan Allen.
As a lover of languages and dance, she became interested in Latin music, which made her fall in love with Zumba. She has been teaching Zumba since 2010, which helped her learn the Spanish language. Mai is also fluent in Arabic, her native tongue.
Rachel L. Davis is a marketing and communications strategist who specializes in placemaking and city building. She has spent her 15-year career focused on the creation, activation and branding of great places. She works with commercial real estate companies, nonprofits and business improvement districts to tell their stories using brand equity, marketing strategy, unique events, and strategic communications. She has organized, managed and promoted hundreds of placemaking initiatives, from pop-up retail activations to major festivals. She formerly worked at the NoMa Business Improvement District, where she helped transform the neighborhood from vacant lots to a fun, happening place with a recognizable visual identity; the International Downtown Association; and the national design firm Cooper Carry. She has served on the boards of Mt. Pleasant Main Street and the Petworth Community Market. She lives in Petworth with her family and prefers biking over all other forms of transportation.